Local Business Visibility Program
Helping Small Businesses Be Found Online
Helping Small Businesses Be Found Online
This Local Business Visibility Program, along with our custom-built platform sholoc.com, was developed to give small businesses a structured, measurable path to improving their local search marketing so they can be found online more often and attract more customers; it provides practical guidance on increasing visibility, managing business listing information across major platforms, and using simple AI tools to save time and support growth.
To apply, complete the registration form here and select your preferred session:
Following the strong success of our first workshop, we are already fielding interest in the next class and are tentatively scheduling it for the second week of June. We are currently collecting names for the sign-up roster and beginning the SEBD certification application process earlier this time. If you are interested in attending the June workshop, please fill out the form below and our team will follow up with you shortly to get you started.
Location (Tentative): Historic Fire Station, downtown Ruston — 200 E. Mississippi Ave., Ruston, LA 71270
Tentatively: Monday, June 14 | 5:30 PM – 7:30 PM
Tentatively: Wednesday, June 16 | 8:00 AM – 10:00 AM
Timeline
The training session will include a 2-hour in-person session, with the first half focused on a presentation and the second half dedicated to hands-on training to help you create your sholoc.com listing, followed by a 75-day program managed electronically and organized into three progressive phases.
Phase 1: Training
You’ll attend a hands-on workshop where you’ll learn how to make your business easier to find online and why that matters. During the session, you’ll also claim and improve your listing on sholoc.com so it looks professional and easy to find
After the workshop, you’ll use your new understanding of listing requirements to claim and/or create your Google Business Profile, Apple Maps, Yelp, and Bing listings. Within 7 days, you’ll submit your updates to your trainer for review, and then you can move on to Phase 2.
Phase 2: Optimization & Automation
Your business information is synced across major listing platforms, and you’ll receive notifications of any changes so you can confidently manage your listings. Your Google Business Profile is also enrolled in our automation program, which sends prompts every 2–3 days showing you exactly what to do to optimize your profile and improve rankings—while AI prepares the solutions for you so you never have to start from scratch, saving you hours each month and keeping everything updated without extra work.
Phase 3: AI Tools & Growth
As long as you continue to show progress through each phase’s requirements, you will move on to the final step of the program, where we’ll guide you through deploying an AI agent that is automatically retrained using your custom sources. You’ll also gain hands-on experience using AI so you can leverage it moving forward in your business, while giving your business 24/7 communication with customers and making it easier for potential customers to find your products and services anytime.
Most customers discover local businesses through Google Search and Maps, with word of mouth and online reviews close behind. Social platforms and community connections also play a strong role in how people choose where to go. Traditional channels like print and radio still contribute, but they fall behind digital visibility. If your business isn’t showing up online, you’re missing where the majority of customers are already looking.
Join Program
Your visibility online is heavily influenced by your reviews, how you respond to them, and how complete your business profile is. Key details like services, descriptions, photos, and regular updates all play a major role in helping customers find and trust your business. The more active and complete your profile, the higher your chances of ranking and converting customers. Small improvements across these areas can make a big difference in your overall performance.
Start Now
Optimizing your business across key platforms drives real visibility, with Google Business Profile leading the way. Apple Business Connect, Yelp, and Bing Places also play a major role in helping customers find and choose your business. Each platform contributes to your overall online presence, and missing even one can limit your reach. A complete, optimized profile across all platforms ensures you capture the full share of local search traffic.
Get Found
Now that you know the benefits, let's talk about how we give that time back. These five tasks — review requests, replies, posts, photos, and FAQs — add up to over 6 hours of manual work every single week. That's time you could spend on customers, not computers. Our automation handles the repetitive stuff so your business keeps showing up in local search, without you having to think about it.
Save Time
AI platforms are rapidly transforming how customers find local businesses by integrating directly with trusted data sources and everyday technology. Partnerships between companies like Yelp and OpenAI, along with AI being embedded into devices and operating systems by Apple and Google, are shifting search from traditional listings to AI-driven recommendations. As a result, platforms like Google Business Profile, Apple Maps, and Yelp are becoming the core data sources that AI relies on to recommend businesses. This shift is accelerating as AI search gains market share—especially among younger users—making accurate, optimized listings more important than ever.
Start Growing
Fill out this form to take the first step toward getting your business found online through the Local Business Visibility Program.
