Listing Automations Explainer

Micro-habits that keep your listing active without big time commitments.

We connect your Google Business Profile to an automation system that breaks every listing requirement into small, 5–10 second micro-habits, delivered to you via email every 2–3 days. There are several categories of automations, and within each one are several email triggers configured as shown below.

Automate Image Uploading

When you upload images, AI will analyze them and write a keyword optimized description of the image, rename the file using your keywords, plus geotag them for your target ranking area. sholoc.com will then upload these images to your GBP’s media section and use them for Google Business Posts. It’s important that you only upload images not already on your Google Business Profile.

  1. sholoc.com automatically adjusts this frequency based on an analysis of 1,000+ data points each week. Trusting sholoc.com to set this drip schedule will help you rank higher, faster.
  2. You have several options for uploading images:
    1. Scan the QR code on your “Let’s Get Social” counter card and type in your password and then you will be prompted to upload images.
    2. Wait until you receive one of the email prompts to upload images and click the link and provide the password that has been included in that email.
    3. Pro Tip - save the URL from the email or QR code by using your phone’s “Add to Home Screen” option. This will put an app-like icon on your home screen and prompt you to name the link. Name it the password code, which is typically a 4-digit code, so you’ll have a quick reference to upload images anytime, with a small reminder of the password.

Automate Google Business Posting

AI-written, SEO-optimized Google Business posts (aka updates) can be published on your GBP with SEO-optimized images. By default, sholoc.com uses information from your website and best practices informed by thousands of data points when creating content. There are very specific preferences available for where this content comes from. Review the information below to see the default and your options.

  1. Image Sources — Option 3 has been selected by default, but if you prefer a different option, contact us.
    1. What types of images should sholoc.com use for Google Business Profile updates?
      1. Only use images I upload
      2. The above, but if none are available sholoc.com can also use existing images already uploaded to your Google Business Profile and in customer reviews
      3. All the above, but if none are available sholoc.com should use AI to generate images. This ensures you never miss a post.
  2. Extras
    1. Customer Google reviews will be automatically published as posts from time to time.

Automated Review Replies

As discussed during training, getting consistent Google reviews is one of the best ways to improve rankings and visibility in search results. That is why we provided a direct review request link, along with your Google Review Request business cards. sholoc.com can also help you respond to reviews and flag inappropriate reviews for removal. When a reply is drafted by AI, you will receive an email to review and approve it before it is posted.

Automate Videos

sholoc.com offers an AI-powered video service that automatically creates and publishes content directly to your Google Business Profile to improve your local visibility. The system analyzes your business and generates short, optimized videos that highlight your products and services, then posts them consistently to keep your profile active and ranking higher in Google. This gives you a steady stream of fresh video content without needing to film, edit, or manage anything manually.

Automate Website & AI SEO

We provide clear, actionable recommendations to help your website get discovered by Google and AI-driven search tools, and even increase the chances of your business being included in their training data. Platforms like Google Gemini, ChatGPT, and Perplexity AI rely on structured, easy-to-read content like schema markup, FAQs, and well-organized pages to understand and surface businesses in results. Our report includes suggestions for improving key elements like page titles, meta descriptions, H1 tags, structured schema markup, review widgets, image galleries, recent post sections, and FAQ modules. Contact us if you’d like a detailed recommendation report tailored to your site.

Reporting

This reporting is fully customized to show how your Google Business Profile is performing. We can send reports to you or multiple recipients, with flexible “To” and “BCC” options, and set them to send every 30 days or on a specific day each month. The system also tracks when you began managing the profile to measure total leads generated and highlight progress during the first 90 days. We can control what appears in the reports, including rank improvement suggestions, competitor insights, and AI ranking visibility. We can also choose to display only positive metrics or a full performance breakdown.

Account Manager

This account management setup ensures your business stays on track with proactive, hands-on support while keeping communication simple and focused. You’ll receive periodic check-ins—such as requests for new updates every 20 days—so we can keep your Google Business Profile fresh and active without overwhelming you. You can customize exactly who receives communications, task alerts, and performance notifications, including updates on reviews, images, profile changes, and automation summaries. This approach keeps you informed on what matters most while allowing us to handle the day-to-day optimization behind the scenes.