When you commit to local SEO, you're playing a long game. Ranking on Google Maps doesn't happen overnight — it can take months of consistent effort across your Google Business Profile, reviews, citations, and content. That timeline can feel frustrating without a way to see if the needle is actually moving.
That's exactly where Sholoc's Competitor Report becomes essential.
It turns an invisible process into a measurable one. Every month you're investing time and money into your local presence, the Competitor Report gives you a concrete way to track whether that investment is working. Your Share of Local Voice (SoLV) — the percentage of searches where your business appears in the critical Top 3 of the Google Map Pack — will climb as your efforts compound. Watching that number grow from 12% to 28% to 45% over several months is your proof of progress.
And here's why that Top 3 matters so much: Businesses ranked in the top 3 spots on Google Maps receive an estimated 10 times more customers than those ranked positions 7–10. That's not a marginal difference — it's the difference between your phone ringing and your competitor's phone ringing. The Map Pack is where purchasing decisions get made for local services, and SoLV is the only metric that tells you exactly how much of that territory you own.
The Competitor Report also reframes how you think about progress. Rather than asking "am I ranking yet?" — a binary, demoralizing question — you start asking better questions: Is my SoLV trending up? Am I closing the gap on the #2 competitor? Which grid areas am I winning, and where am I still losing ground? Those are actionable, strategic questions that actually move your business forward.
For any business owner evaluating whether their local SEO effort is worth continuing, the Competitor Report is the tool that answers that question with data instead of guesswork. It connects the work being done today to the customer growth that shows up months from now — and makes the patience required to get there a lot easier to sustain.
Want to see it for yourself? Click here to view a real-world example of the Competitor Report and see exactly what your results will look like.