Make your business more visible to local customers with Shop1Local’s proven 7-step social media process—scroll down to learn more, and click this link or the image below to sign up when you're ready!
Goal: Gain deeper insights into your business, market, and goals.
How We Do It:
- Meet with your team via phone call, Zoom, or on-site visit.
- Identify all the products and services you provide.
- Gather insights on your brand messaging and key offerings.
Goal: Identify the key products and services to prioritize first.
How We Do It:
- Document priority products/services based on business goals.
- Assess seasonality trends to maximize engagement (e.g., holiday promotions, peak seasons).
- Create a roadmap for content that aligns with your business cycle.
Goal: Develop a structured plan that supports your business needs.
How We Do It:
- Define messaging tone (informative, promotional, storytelling, etc.).
- Highlight products and services while mixing in testimonials and behind-the-scenes content.
- Establish clear program goals and clarify expectations.
Goal: Develop high-quality content that drives engagement.
How We Do It:
- Capture lifestyle shots and create promotional videos and graphics tailored to your brand.
- Write compelling captions, headlines, and call-to-action statements.
- Route all posts through an automated approval process, giving you the final say before they go live.
Goal: Maintain consistency for maximum reach.
How We Do It:
- Leverage industry-leading scheduling tools to streamline and optimize posting.
- Schedule posts based on AI-driven audience engagement recommendations.
- Post engaging content three times a week to maintain consistency and audience engagement.
Goal: Build an active and engaged audience.
How We Do It:
- Respond to comments and messages promptly using pre-approved messages for consistency and efficiency.
- Engage with followers by liking their interactions and providing insightful reports on engagement trends.
- When available, collaborate with local businesses and organizations, such as Buddy Ball and high school sports teams, for cross-promotion.
Goal: Track performance and deliver monthly reports.
How We Do It:
- Track engagement, reach, and conversions using analytics tools.
- Identify high-performing content and replicate success.
- Adjust strategies based on insights and audience behavior.